YALI “ IN THE WILD ”

social media strategy, graphic design,
animation, marketting


I 2023

Milan-based clothing brand Yali Milano hosted a
pop-up in collaboration with Fairfax Dorn Projects.

As part of the social strategy and activation, 'Yali in the Wild,' is a social campaign showcasing New Yorkers wearing Yali pieces in dynamic, everyday moments around the city.



Role

Stylist
Animator
Art Director
Photographer
Social strategist

SOCIAL STRATEGY

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casual videos and images using a camcorder and I phone to capture people roaming the streets of New York in their Yali pieces