Associate Art Director and Visual Storyteller with an empathy-led approach to creative, curated experiences, brand identities and physical spaces that prompt meaningful moments for people. Influenced by a distinctive visual language and shaped by a culturally diverse upbringing, culminating in a dynamic integration of color, texture, and space. Approaches creative problem-solving from a strategic, production oriented lens while nurturing a childlike curiosity to push boundaries and transform brands.




muguirojimena@gmail.com












20 things my Design practice is about:

  1. It’s about patience
  2. It’s about my family & loved ones
  3. It’s about my childhood
  4. It’s about being playful
  5. It’s about a journey
  6. It’s about reunion
  7. It’s about meditation in repetition
  8. It’s about being bold & bright
  9. It’s about Giving warmth
  10. It’s about objects, our memory keepers & companions in living
  11. It’s about the richness of making in any form that may come
  12. It’s about Inciting touch and sight and comfort
  13. It’s about a little girl in awe of the hustle and bustle of Khan el Khalili
  14. It’s about use cycles and how they can be changed to breathe empathy and care into a cold process
  15. It’s about cultivating tradition and artisanal craft
  16. It’s about navigating a world that yearns for the unexpected joy of “estar de Sobre Mesa”
  17. It’s about understanding space and how we fit into it
  18. It’s about the vibrations of a blade cutting through wood sitting in my living room
  19. It’s about the soft clicking of needles coming together to form a stitch
  20. It’s about the laughter ringing through the air at the dining room table